WHY IS A GOLDEN RECORD IMPORTANT?
Creating a Golden Record is one way to cleanse your data of all elements surplus to requirements.
It is also a means of consolidating separate sources of data found across several separate data sets or databases into one record.
This gives you the best possible view of all your data, relevant to each customer / product or process in one place.
Regular updating of this record will keep your organizations data timely and complete, which is good for business, customer relations and potentially for satisfying regulatory requirements.
- You will be left with one clear view of the customer/product/sale etc.
- Less duplicates
- Improved completeness